SEO

SEO is one of the most powerful ways to drive highly valuable targeted free traffic to your online business. The traffic you receive from a search engine such as Google can make or break your online career. When a person types in a search query, Google searches through millions of websites around the world to bring back the best search results for its users. Those who rank number one are often the ones who obtain the most valuable traffic to their website. Once you have an understanding of SEO the sky’s the limit.

What is SEO

SEO stands for “Search Engine Optimization”, this is the process of taking your website and all of its content and preparing it in such a way that makes it easier for search engines to understand what your website is about.

Search engines are getting smarter, so this means that the content you produce must now be valuable to the end user. Long gone are the days of spamming certain keywords to rank higher in Google, the competition has picked up and now those with the best content win. Cheap content and duplicate content will be pushed to the back or probably not even rank at all. There are no shortcuts.

How does SEO work

Let’s say you have a website about your car repair shop, while posting generic information about your business is okay, for example: we fix cars, we make cars run like new, we’re the best in the business, etc… This type of information is not targeted enough nor descriptive enough and will most likely end up buried with the other thousands, if not millions of other car shops that “just have a web page”.

SEO takes time and if you’re outsourcing it costs money for good work. Ranking at the top of Google doesn’t just happen, it takes careful planning and strategic moves.

Planning For SEO

This is a process that happens before the first mouse click of web design begins. You or the web design company you hired should have a detailed plan of what your business is going to look like online, everything from your targeted audience, to the copy (wording) of what goes on to each and every page. This type of planning paints a clear picture of the scope of the project and what is to be expected from your new business asset.

While you can move forward without a plan and still have a beautifully designed website created for your business, chances are that all you’ll ever have is a beautifully designed site with no traffic, unless you’re planning to spend a thousands of dollars in ads for your first sale and even then you’ll need to continue to spend thousands to keep up sales. We’re not discouraging ads. There is a time and place to run ads for your website, however it’s best to take advantage of the free traffic you get from search engines first.

SEO And Your Business

Remember that there are millions of searches happening everyday and a lot of searches are happening right now for exactly what you have to offer. There was a time when business owners were limited to doing business in their own town, now you can do business worldwide easily through the power of the internet. People are earning millions without leaving their homes, becoming internet famous and achieving all kinds of amazing things. It’s a new world with new opportunities just waiting to be taken advantage of.

If you have a business and it’s not online or it is online just not optimized you’re really missing out on a world of possibilities.