Social Media Marketing
It’s no secret that social media has taken the attention of pretty much everyone with internet access from youth learning new dance crazes, to the elderly posting heart warming photos of themselves along with their grandchildren. As we all know anywhere there is human attention, there is room for marketing and sales.
What is Social Media Marketing
Social Media Marketing is the ability to communicate and interact with current or potential customers to promote your business and/or services. Social Media is becoming more complex in algorithms everyday and it takes constant improvement to keep up with demand. While every platform is different they all have one thing in common and that is they all require content. If your goal is to succeed with social media marketing you must become a content creator or learn to outsource this process to an experienced company “Bliss IT Services”.
Understanding Content Marketing
Content Marketing is a skill all within itself. It’s important to understand how to create engaging content that can capture and keep the attention of your audience all while being consistent in posting it. Let’s just say content creation is a full time job, however it is well worth it to grow an audience and then monetize the audience by providing good value, a win-win situation.
Different Types of Social Media
Not all social media platforms are the same and people gravitate towards different platforms for different reasons. That being said, it’s important to craft your content based on the platform you’re on.
Bear in mind that while marketing on social media is very well possible, social media platforms are not designed to be advertising billboards for your business nor will they promote your post. Yes they do have advertising features that you can pay for, however even paid ads will not convert if they are not created correctly for the audience they are presented to.
Social Media platforms are designed to keep users on the platform, why? The more a user scrolls, the more ads the platform can show that user and the more ads the platform shows, the more money the platform makes. Social media platforms make money by keeping their users engaged on their platform, keep this in mind when posting and spamming your links to your social media profile.
Facebook has grown and is continuing to expand with things like the metaverse. When doing outreach or social media marketing on Facebook it would be a good idea to start by scrolling and see what’s working. Currently meme’s are very popular, if you can mix your business with meme’s that are both funny and engaging you should have no problem going simi viral or even viral with the right content.
Instagram is perfect for showing visual proof that your business offers solid and quality goods and/or services. Also it’s worth noting that Instagram has shifted from just being a social media platform that’s all about photos to now they promote video reels and the reach on them are a lot higher.
Where Do I Start?
Every industry is different and every business has different needs, so it all depends on what you’re looking to accomplish. If you’re into politics then Twitter and/or LinkedIn may be the platform to start with. If you’re more into fashion then the audience on Instagram would love to check you out your fresh designs.
The best thing to do is consider your target audience, be it kids who are looking to learn the newest dance craze (TikTok) or professional business people (LinkedIn).
All of these things must be documented during the planning phase of your website design, this should be included from the web design company.